Problem
In this bet-the-company litigation, plaintiff "Goliath" sued our much smaller "David" company client for infringing on its global positioning product. Although defense counsel felt that jurors would favor our underdog position in this battle, they wanted to reinforce the idea that an avaricious, multi-billion dollar company was trying to crush its competition through litigation, not innovation.




  Solution
Working to focus the story, we contextualized the two companies, visually showing how one far eclipsed the other in annual revenue, global reach and product diversification — except in the one area where our client held a valuable patent. Animations demonstrated how our technology worked and how it differed markedly in scope and purpose from plaintiff's claimed patent.

The case was settled favorably and our client remains very much in business.