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Problem
In this contract law dispute in federal court, plaintiff was going up against
two major oil companies that had reneged on a contract that was never formally
signed.
Among the challenges, was how to counteract defense arguments that plaintiff
was a small dealer with minimal profits; that the contract had no impact;
and that damages, if any, were inconsequential.
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Solution
We designed an interactive timeline that allowed plaintiff's lead attorney
to show, step-by-step, the hard-earned and remarkable growth of this family-run
business.
Each gas station was shown as it came on-line, along with yearly increases
in revenue, until the date of the broken contract.
The jury awarded plaintiff millions of dollars.
Opposing counsel (from a nationally-known firm) commented, "This was the
most effective use of graphics I've ever seen. I'll never go to trial
without you again."
Next > Expert technical data made accessible.
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